Case Study: Lasting Impressions

How much did you spend on your digital camera? Were the images worth the cost of the equipment? Scratches, specs, blurriness and all, photos capture moments that can’t always be replicated. So you store your camera in a case to protect it. But what about the under-appreciated tools that keep it clean and in proper working order? Don’t they deserve the same attention?

We all value photographs. They allow us to record the present, reflect on the past, and ponder the future. They are business tools, facilitating design and providing context when words alone just won’t do. But a photograph’s value is often undermined by the quality of its image—what you can’t see can affect your pictures.

Cases By Source was recently approached by a top U.S. manufacturer of technological upgrades for office automation equipment and digital devices. The company had developed—no pun intended—a new system for cleaning and maintaining the health of digital SLR cameras. They needed a case not just for organization and protection, but something that would also serve as a marketing vehicle to help the equipment stand out in the technology superstores
of the world.

Focusing on the client’s need for a lightweight, attractive and protective case, we suggested one of our versatile presentation cases: the EuroCase. Sophisticated, sleek, and minimalist in design, the EuroCase line offers cost-effective options for showcasing and safeguarding your promotional items, tools, writing instruments, pens, eyewear, cosmetics, personal care goods, hearing aids and other consumer, medical and industrial products.

For this project, we fitted the EuroCase with customized vacuum-formed inserts in the lid and base. We then added a foam pad with cavities cut specifically for the device and its accessories—a power supply, cleaning solution, swabs, and brushes. The foam pad adds the benefit of reusability of the vacuum-formed tray as new products are introduced in the company’s ever-evolving product line.

The case's exterior was layered with SoftTouch material for a more luxurious feel and elegant appearance; brand recognition was achieved via silk screening of the company’s recognizable logo in the lid.

Presentation Cases are a specialty at Cases By Source. We offer a multitude of design options, each of which can be used as a promotional case that also offers product protection and security.The cases can be customized to provide the perfect solution for your specific requirements; a wide range of sizes, designs, colors, and custom interiors and branding options will help bring your product to the "next level."

There’s a big difference between everyday, predictable packaging and a streamlined, stylized case.